When Should You Buy a Maternity Bra? Expert Tips for Pregnancy & Nursing

Pregnancy is an exciting journey, but it's also one of constant change. As your body grows and adapts, the right maternity essentials can make a world of difference to your comfort, confidence, and everyday routine. Whether you're newly expecting or counting down the weeks until baby arrives, investing in quality maternity wear is one of the best things you can do for yourself. 

We carefully select trusted maternity brands that combine comfort, support and style. You'll find favourites such as Hotmilk, Anita and more, brands designed to support you throughout pregnancy and beyond. 

When Should You Start Buying Maternity Wear? 

There isn't a single "right" time to make the switch. Every pregnancy is different, and every body changes at its own pace. Many women begin introducing maternity clothing during the second trimester (around 12–20 weeks), while others may need extra comfort much earlier. The best time is simply when your regular clothing starts feeling restrictive or uncomfortable. 

Rather than replacing your entire wardrobe at once, start with a few versatile essentials that you can mix and match as your bump grows. 

When Is the Best Time to Get Fitted for a Maternity Bra? 

One of the biggest changes during pregnancy is your bust. As your breasts prepare for breastfeeding, they often become fuller, more sensitive and continue changing throughout pregnancy. 

A professional maternity bra fitting is generally recommended during the second trimester (around 16 to 24 weeks) when your initial breast changes have settled, but there's still room for future growth. Of course, if your current bras become uncomfortable, leave marks or no longer fit properly, it's worth getting fitted sooner. Many women also benefit from another fitting later in pregnancy as their body continues to change. 

Our previous blog How Do I Find The Right Bra? is a good place to get more information. And our experienced fitters can help you find styles that adapt with you, whether you're looking for seamless everyday comfort from Anita or flexible nursing bras from Hotmilk. We'll help you find the perfect fit for every stage of pregnancy and, if you choose to breastfeed, beyond.

What Are Some Maternity Essentials Worth Investing In?

A thoughtfully chosen maternity wardrobe doesn't have to be extensive. Focus on comfortable, high-quality basics you'll reach for every day, including: 

Choosing pieces that work during pregnancy and into your postpartum journey gives you even more value from your wardrobe. 

Why Quality Matters

Well-designed maternity wear isn't just about accommodating a growing bump. It offers the support your changing body needs while helping you stay comfortable throughout busy days, restful evenings and everything in between.